Summer Sale:
70% off selected styles, in store only. 7–22 August.
JJ's House London: Our First Flagship Store
Nestled in the heart of the capital's vibrant shopping district, just moments from Oxford Circus, the JJ's House London Flagship Store on Eastcastle Street in Fitzrovia brings our signature affordable elegance to life.
Our London dress shop offers an extensive selection of wedding dresses, bridesmaid dresses, mother-of-the-bride dresses, prom gowns and special occasion wear, all available to try on in person. See our fabrics and colours up close, and let our expert stylists advise on styles and sizing so you can order with complete confidence. Book an appointment for one-to-one guidance, or simply pop in and browse.
JJ's House London Flagship Store
In-Store Services
Here is what you can expect when you visit the JJ's House Flagship Store in Central London:
Bridal & Bridesmaid Fittings: Please note that appointments are essential for trying on wedding and bridesmaid dresses. We cannot guarantee accommodation without a pre-booked appointment for these items. For any questions regarding your visit, please contact our store at [email protected].
Fitting Appointments (Recommended): Book your occasion dress fitting today to ensure a dedicated private room and specialist assistance. Appointments are highly recommended!
Expert Styling: Meet our on-site experts for tips on silhouettes that flatter and styles that shine.
Instant Buy: Take home select styles immediately on the day of your visit.
Book Appointment: Please change the region to United Kingdom to book the appointment.
Walk-in Service Policy
We love meeting new faces and do offer walk-in entry whenever possible. However, to ensure every guest has a wonderful experience, please keep the following in mind:
Availability: Walk-ins are welcome but not guaranteed. If the store is at full capacity or we are short-staffed, we may unfortunately have to pause walk-in entries for the day.
Flexible Hours: Our walk-in service hours may adjust based on the daily flow of the shop.
Stay Updated: We update our walk-in status and hours regularly on Google Maps.
*Pro Tip: To avoid disappointment, we highly recommend checking our latest updates on Google Maps before you head over!
Share Your Visit
Tag your try-on moments on Instagram:
@JJsHouseofficial @JJsHouse.uk | #JJsHouseLondon
We can't wait to welcome you in-store!
Common Questions
Q: Do you offer in-store measurement services for custom sizing?
A: We do not currently provide on-site measurement services. However, we provide a detailed Sizing Guide on our website to help you find your perfect fit from home.
Q: How do I book an appointment?
A: Book your fitting here. Our booking calendar opens two months in advance.
Q: Is there a fee to book my appointment?
A: The appointment itself is free, but a £20 deposit is required to secure your time slot. The deposit will be fully credited toward any purchase you make in-store.
Q: Is there a limit on group size for appointments?
A: Yes. We want your experience to be comfortable and fun! Please follow these guidelines:
1. Recommended Group Size: Up to 5 people.
2. Trying on Dresses: Maximum of 4 people per 50-minute appointment.
3. Large Groups: If more than 5 people need to try on dresses, please book two back-to-back slots.
4. Room Capacity: Strictly no more than 5 people total per room.
1. Recommended Group Size: Up to 5 people.
2. Trying on Dresses: Maximum of 4 people per 50-minute appointment.
3. Large Groups: If more than 5 people need to try on dresses, please book two back-to-back slots.
4. Room Capacity: Strictly no more than 5 people total per room.
Q: Do you have multiple fitting rooms?
A: We have one fitting room inside each private appointment suite. There are an additional three fitting rooms located in the main area for walk-in customers.
Q: What's the size and availability of in-store stock?
A: Dresses are generally available from UK Size 6 to UK Size 28. Please note that store availability of specific sizes and colours varies by dress, and not every style is stocked in the full size range.
Q: Do you have mens suits in the JJ’s House London Flagship Store?
A: No, we currently do not stock men's suits or accessories in the London Flagship store.
Q: How can I check if a specific dress is in-store?
A: You can check which styles are available here. You can also view store availability during Step 2 of the online appointment booking process.
Q: Can I book an appointment to try junior bridesmaid or flower girl dresses at your London store?
A: Our London store holds a limited selection of samples for junior bridesmaids and flower girls, which are available for browsing and inspiration only. Please be aware that we do not offer dedicated appointments for these collections.
Q: What is the flagship store address and contact information?
A: Address: 22 Eastcastle Street, London, W1W 8DE. Email: [email protected]
Q: What payment methods do you accept in-store?
A: We are cashless. We accept all major credit and debit cards, including Visa and Mastercard. Contactless payment is also available.
Q: Is there parking available?
A: Only street parking is available nearby.
Q: Do you have a lift?
A: No, there are no lifts in the store.
Explore our stunning collection of London Store Dresses now!